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Introduction of New Products and Services
Class Overview - Introduction of New Products and Services (465) [edit]  Marketing place a huge role in new product launches. Whether it's with an existing firm or startup, having an innovative marketing plan and strong brand presence can sometimes be just as important, if not more so, than the actual product itself. This course allows students to learn new product marketing through teaching theory, studying cases, and constructing an actual new product launch plan.  Class Reviews [add a class review]  Sort By: Rating | Date | Professor | Visit Type  All VisitsClass VisitsEnrolled Students Ascending | Descending   Attended on 06/15/2007 - by Campusguru Average (3)  Professor: Andrew Razeghi Teaching Method: Lectures, Cases, Simulations Professor Razeghi is a highly accomplished professor. He was named as one of "America's most powerful people" by Swing magazine and as one of "Chicago's Most Influential read more	Map  School Address 2001 Sheridan Road Evanston, IL - 60201  Weather Current Conditions: Fair, 64 F Forecast: Tue - Clear. High: 66 Low: 47 Wed - Sunny. High: 78 Low: 58 Full Forecast at Yahoo! Weather (provided by The Weather Channel)