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Marketing Management
 Class Overview - Marketing Management (430)[edit
Introduction to Marketing. Part of the Core curriculum. This class introduces basic marketing concepts such as the 4 P's. More importantly, it teaches students how to supplement marketing/strategic recommendations with quantitative analysis. The most creative marketing strategy in the world doesn't mean a thing if it doesn't improve a firm's profits.
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Attended on 12/31/2006 - by Campusguru
Excellent (5) 
Professor: Julie Hennessy
Teaching Method: Lectures, Cases
Definitely the best professor to take for this class. Prof. Hennessy is extremely engaging and truly loves what she does. She seeks to maintain relationships with her stu read more
 
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2001 Sheridan Road
Evanston, IL - 60201

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