Introduction to Marketing. Part of the Core curriculum. This class introduces basic marketing concepts such as the 4 P's. More importantly, it teaches students how to supplement marketing/strategic recommendations with quantitative analysis. The most creative marketing strategy in the world doesn't mean a thing if it doesn't improve a firm's profits.
Definitely the best professor to take for this class. Prof. Hennessy is extremely engaging and truly loves what she does. She seeks to maintain relationships with her stu read more