 | Review Details | |  | | | Attended on 12/31/2006 by Campusguru |  | | Excellent (5) | | | | Professor: Julie Hennessy | | Teaching Method: Lectures, Cases | | Definitely the best professor to take for this class. Prof. Hennessy is extremely engaging and truly loves what she does. She seeks to maintain relationships with her students throughout their Kellogg tenure. She was kind enough to give me some suggestions on how to approach a project during my summer internship. For first-year students, you have the flexibility to switch professors easily during fall quarter, so go ahead and get her then. Bidding starts during the winter quarter, and my during my first year, she went for 900 points! Critics will say that the marketing concepts taught in this class are common sense, and to a certain degree, I would agree with that assessment. The value add in this class comes from developing support for marketing recommendations by performing quantitative analysis and assessing their financial impact. |
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2001 Sheridan Road
Evanston, IL - 60201
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