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Research Methods In Marketing
Class Overview - Research Methods In Marketing (450) [edit]  Ever wonder how marketers come up with customer segments? Contrary to popular belief, they do NOT pull them out of their ass. Market research teaches concepts such as Factor and Cluster Analysis, statistically driven methods that help researchers break down a consumer population. While most MBAs won't have to execute these methods (they'll probably hire a market research firm to do them), it will help to understand how they work. Additionally, Kellogg requires this class as a part of the marketing major.  Class Reviews [add a class review]  Sort By: Rating | Date | Professor | Visit Type  All VisitsClass VisitsEnrolled Students Ascending | Descending   Attended on 06/15/2007 - by Campusguru Average (3)  Professor: Karsten Hansen Teaching Method: Lectures, Cases Professor Hansen is definitely on the cutting edge of marketing. He introduced us to virtual worlds and their potential as marketing platforms well before they went main read more	Map  School Address 2001 Sheridan Road Evanston, IL - 60201  Weather Current Conditions: Fair, 64 F Forecast: Tue - Clear. High: 66 Low: 47 Wed - Sunny. High: 78 Low: 58 Full Forecast at Yahoo! Weather (provided by The Weather Channel)