 | Review Details | |  | | | Attended on 06/15/2007 by Campusguru |   | | Average (3) | | | | Professor: Karsten Hansen | | Teaching Method: Lectures, Cases | | Professor Hansen is definitely on the cutting edge of marketing. He introduced us to virtual worlds and their potential as marketing platforms well before they went mainstream. However, the homework assignments he gives are pretty pointless. They take about 20-30 minutes to complete max, and they you don't come out of them having learned much. The group marketing research process is a good exercise. Make sure you pace yourself well for it, otherwise you'll spend the weekend before the presentation is due cramming like no other. |
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2001 Sheridan Road
Evanston, IL - 60201
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