In the dot-com boom, this class (taught by Professor Sawney) would be in such high demand, there would be a separate overflow room in which students would watch lectures on a large monitor. After the 2001-2002 recession, demand for this course waned, and you can usually take it for a reasonable number of points. It's only offered in the spring quarter, so plan accordingly. While this class offers insights on how to apply marketing principles in the field of technology, it could be useful to people not interested in tech as well. The course covers useful alternative marketing principles such as collaborative marketing that can be applied to any industry.
The 90 minutes I spent in lecture for this class simply whizzed by. Sawhney is an amazing lecturer that is entertaining and informative at the same time. I think people read more
