 | Marketing Overview | [edit] |  | | To prospective students, check out the books Kellogg on Branding or Kellogg on Marketing to learn a bit about the marketing concepts taught by Kellogg faculty. While the books will give you a good overview of marketing concepts, the Kellogg classroom will allow you to actually apply them. From choosing how to position a Colgate toothbrush to determining the optimal size of a firm's marketing budget, you'll make important marketing decisions in the pressure-free environment of a classroom.
| | | | Marketing - All Classes | [add a class] | | | |  | 914 - Biomedical Marketing | (1 Reviews)   | | (4.00) | | Biomedical marketing is a must take class for students interested in pursuing a career in the biotech or pharmaceutical industries. The course focuses on applying marketing principles within the existing structures and practices of the healthcare in.... |
| | | | 465 - Introduction of New Products and Services | (1 Reviews) | | (3.00) | | Marketing place a huge role in new product launches. Whether it's with an existing firm or startup, having an innovative marketing plan and strong brand presence can sometimes be just as important, if not more so, than the actual product itself. Th.... |
| | | | 430 - Marketing Management | (1 Reviews) | | (5.00) | | Introduction to Marketing. Part of the Core curriculum. This class introduces basic marketing concepts such as the 4 P's. More importantly, it teaches students how to supplement marketing/strategic recommendations with quantitative analysis. The .... |
| | | | 466 - Marketing Strategy | (1 Reviews) | | (5.00) | | This is Kellogg's capstone marketing class. It synthesizes theories taught throughout the marketing curriculum into a 10-week period. The class revolves around a simulation named MarkStrat. In this simulation, the class is divided into groups of 5.... |
| | | | 450 - Research Methods In Marketing | (1 Reviews) | | (3.00) | | Ever wonder how marketers come up with customer segments? Contrary to popular belief, they do NOT pull them out of their ass. Market research teaches concepts such as Factor and Cluster Analysis, statistically driven methods that help researchers b.... |
| | | | 468 - Technology Marketing | (1 Reviews) | | (4.00) | | In the dot-com boom, this class (taught by Professor Sawney) would be in such high demand, there would be a separate overflow room in which students would watch lectures on a large monitor. After the 2001-2002 recession, demand for this course waned.... |
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2001 Sheridan Road
Evanston, IL - 60201
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